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Metra Electronics Launches Website -

Jul 17, 2018
Holly Hill, FL – July, 2018 – Metra PowerSports, a brand of Metra Electronics®, announced the launch of its website today, putting the final touch on the new product line rollout for the corporation. The Installer’s Choice®,for more than 70 years, Metra is the leading manufacturer of audio, lighting and video installation accessories. Metra PowerSports taps into the growing market of off-road vehicles, trucks and watercraft by providing high-quality solutions with proven performance and value for the installer who wants to deliver the best for their customers.
Metra’s PowerSports website is intuitively designed to be mobile-friendly with the ability to put you in touch with the right products quickly. Navigation guides you directly to product areas that include motorcycle audio and lights, ATV audio, lighting and accessories, audio accessories, batteries and accessories and installation accessories.
 “We keep the custom installer and end user in mind whether we are developing a website or time saving and factory finished products. From the simplest of parts like connectors and splitters to the most advanced interface solutions, we have our customers covered with powersports products built, tested and proven to withstand the demands of off-road environments,” said Bill Jones, president and CEO of Metra Electronics.
While Metra PowerSports does not sell directly to the public, powersports enthusiasts can contact Metra Powersports for assistance in locating the nearest installer or shop that carries Metra PowerSports products. Dealers and distributors can place orders online at To establish a Metra account apply online or contact a member of the sales team for more information.
About Metra Electronics® and Metra Powersports
At Metra, 12 volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources into developing the highest solutions. Known as “The Installer’s Choice®” for more than 70 years, our brands include: Axxess®, T-Spec®, The Install Bay®,and Heise LED Lighting Systems®, iBeam Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic® and AmmoTenna®.  Metra’s expertise in connectivity solutions is also applied to its division of premium home theater and surveillance products, Metra Home Theater Group®. For ordering information and pricing, visit Metra Electronics online at or call 800.221-0932.